Lifelock Complaints Starting To Mount Up
May 28th, 2008 | 
Author: Yet more trouble for Lifelock as several consumers filed lawsuits against the Tempe based identity theft protection company.
Attorneys want class-action status for lawsuits which say the Lifelock advertising is misleading and even lies about the service Lifelock offers.
Gerald Marks, an attorney in Red Bank, N.J., who is representing the plaintiffs said:
“The advertising is deceptive because it makes you think you are buying an insurance policy, you think that you’re totally protected. That is not the case.”
Not suprisingly, the CEO of Lifelock , Todd Davis (pictured above) claims the lawsuits are unfounded and the company stand by their advertising where he gives out his Social Security number on the grounds that he is protected by Lifelock so his details are of no use to anyone.
Anyone that is apart from the guy who watched the advert and then used that social security number to take out a payday loan in the name of Todd Davis.
The lawsuits are now starting to stack up for Lifelock but as they approach their 1 millionth sign up I’m guessing they can afford the odd court case.
For a fee of around $10 a month for presumably the rest of your life, Lifelock remove the customers name
from mail lists and enroll them in the fraud alert system offered free by the 3 credit bureaus. Experian (one of the 3 bureaus) is suing Lifelock because it claims Lifelock is abusing the fraud alert system and wants the practice stopped. This court case is potentially huge for Lifelock as their entire business model is based around the fraud alert.
Lifelock are also being sued by an Arizona customer over their guarantee which its claimed is misleading. The small print says Lifelock will pay for any losses resulting from an identity theft up to the amount of $1 million, it is not a $1 million guarantee.
With some common sense (such as NOT showing your social security number on TV) and a couple of phone calls you can do everything that Lifelock does without the $120 a year price tag and if its their guarantee that’s tempting you, simply take out some insurance, its cheaper!
Posted in 
Tags: 
July 13th, 2009 8:41 am
Why don’t you all just go to lifelock.com call 1800LIFELOCK. There are many things LifeLock does you can do yourself. There are 4! count it 4! things, they do you can’t. WalletLock, TrueAddress, eRecon, and I don’t know about you, but I don’t have a million bucks! Also, you have within 30 days to contact them, of you finding out that the ID theft occurred. NOT! when it happened. The 15 day remark. You need to notify LifeLock within 15 days of you changing your information, telephone number (they request fraud alerts), address, duh!, name change? hmm — obviously they need the most up to date information to protect you. They are there 24 hours a day, 7 days a week to help people out. They don’t outsource and unlike the credit bureaus, you can get a hold of someone with in less than two minutes, try it! They have the best customer service in the industry.
August 28th, 2009 6:48 pm
Obviously you are a lifelock employee or who knows, maybe Todd himself.
September 18th, 2009 3:44 am
No, it is true. They provide world class customer service. They take every opportunity to relate with you on a more personal level, treating everyone like an actual human. Another good thing is that everytime I have contacted them, YOU CAN ACTUALLY UNDERSTAND THEM!!!!!! Its not like we are calling over to India.
October 1st, 2009 7:01 pm
I just canceled my LifeLock membership. The reason? Pathetic customer service. I emailed these clowns on 9/17 with some questions about what I’d found on my TransUnion credit report. No reply. I emailed them again on 9/21 asking if they were ignoring me. No reply. I emailed them again on 9/24 threatening them with membership cancellation unless I received a response within 24 hours. Then they woke up and basically said, ‘yeah sorry about that but we’ve had more email than usual but rest assured we’re looking into your issues’. BS. Today, 10/1 I called to cancel, 2 weeks after my original email. The person who pulled up my file told me she could see no record of having received my emailed questions and in the same breath offered me 60 days free membership to stay! What would be the point if they don’t respond to your questions? Useless company. I’m switching to TrustedID. Hope I get better luck there.
October 25th, 2009 1:34 am
I find that anyone who watched the LifeLock television ads would quickly realize this would be a scam!
The first ad by LifeLock was that of a woman who seemed a litle troubled. She must be have multiple personnalities..her voice and tone changes three major times. I found the ads quite funny. That lady had major problems!
The current LifeLock Television Ad portrays a father and a mentally challenged son.
I love it when the son says, “I just hope my credit goes to nothing!” Is this for real?
What advertisement agency produced this info ad?
And if you look closely at the written words on the Television Ad you will find a misspelled word “RECIEVED..IT SHOULD BE RECEIVED!
Seems no one proof read the ad on national television.
Poor Advertisement with misfits spells SCAM
November 5th, 2009 1:31 pm
I, too, caught the misspelling of “received” and emailed LifeLock’s marketing department on 10/23 about it. May seem petty, but there really is no excuse - I’ll bet there are a lot of people out of work that would love to have that “proofreader’s” job!!