Identity Theft Protection

It seems the end truly is nigh for Lifelock with reports emerging of a US District Judge ruling the fraud alerts Lifelock places on behalf of it’s customers are actually illegal.

Experian have been trying to get the practice stopped for some time and it’s hard to blame them when Lifelock charge it’s customers $10 a month and then simply pass on the work to Experian and demand they do the work for free.

Maybe if Lifelock had offered some kind of recompence to Experian they could have smoothed the way a little but that doesn’t seem to be Lifelock’s style.

While their competitors announced they would be dropping the practice of placing fraud alerts and shifting their business models towards credit monitoring, Lifelock CEO Todd Davis announced it would be ‘business as usual’ for them.

By this I imagine he means they will be milking the business for as much as they can for as long as they can and with current profits coming into the Lifelock office at over $10 million a month, his attitude should be no surprise.

Taking on new clients though when they know that they are unlikely to fulfill the service offered is brash at mimimum but again that should be no surprise to anyone following the exploits of Lifelock.

They are already being sued over their advertising claims. Todd davis was made aware that there were some 20 illegal drivers licenses in circulation in his name and obtained using his social security number.

The same social security number he continued to show the public in his attempts to convince them no one could use it because it was being protected by the Lifelock service.

Source: Lifelock Service Ruled Illegal

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